I designed interaction logic, control panels, component systems, style guides, and machine translation functionalities to improve the CVR and eliminate language barriers in the purchase and after-sales experience.

I led the design of key functionalities such as Automatic Retention Campaigns and the redesign of the Cross-Border Trade shopping experience, implementing component systems and style guides, and real-time automatic translation.

I designed memorable experiences using AI, design systems, verification and approval processes in SAP, and collaborated on the redesign of B2B and D2C platforms to increase conversion and scalability.

I led UX/UI for D2C campaigns, developed design systems for web and mobile, and collaborated with managers and development teams on redesigning B2B platforms and conceptualizing digital products.

I improved design decision-making, reduced development times, and increased implementation fidelity on App and Web platforms through prototypes and systematized processes.

I led the incorporation of user personas and journey mapping, developed high-fidelity interactive prototypes, and systematized the handoff process to improve satisfaction and efficiency.