Generate the commercial strategy of vehicles (new, used or commercial), including sales and after-sales of the brand, guaranteeing the margins to ensure the profitability established by the company. Design of incentives and discount vouchers and monitoring of management and performance KPIs. Constantly monitor the vehicle market, analyzing trends, demand, competition and prices in order to make decisions on strategies.

Design and implement sales strategies and lead their execution. Responsible for the supervision and profitability of two branches, taking into account the inventories and the objectives established for the month. Development of the sales team and accompaniment in closing sales. Marketing plan design and event management. Supervision of the costs associated with the sale of vehicles, analysis of profit margins and implementation of measures

Responsible for maximizing sales, distribution, visibility and contacts for Philip Morris brands in assigned territory. Develop and establish relationships with customers of TAT, Horeca and Supermarket channels, which allow long-term relationships for the development of their businesses, increasing volume and market share. Support the execution of different brand strategies and supply channels.