I led a multidisciplinary team of 19 people to attend all the digital and traditional communication needs of TIGO from planning to execution, this team worked on brand strategy, digital strategy and communication strategy for the B2C and B2B segments

● Manage the strategic planning strategy for clients and their landings for the B2C and B2B business units, including their acquisition, loyalty, expansion and portfolio digitization needs. ● Accompaniment of the Digital Transformation of clients.

I worked with the social media and content team for different brands, from planning the content matrix, coordinating design, copy, publication, guideline and results.

● Leadership of multidisciplinary teams towards the satisfaction of a goal. ● Design and implementation of optimization processes in business operations. ● Establish policies that promote the culture, company vision, and comprehensive goals for performance and growth.

Led a multidisciplinary team of up to 16 people in different accounts and industries to plan, execute and measure brand strategies, digital strategies, loyalty strategies and endomarketing strategies.

● Creation and implementation of relational, digital, endomarketing, ATL and social media marketing strategies required by the accounts in charge, proposing value offers based on market analysis and data planning that we carry out as a team, seeking to position brands.