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Photo

Natalia De La Hoz

Social communicator and journalist
Habilidades
(Auto-avaliação)
línguas
Perfil profissional

Experiência de trabalho

Directora De Producción Audiovisual
cultura y comunicaciones caribe | Janeiro 2022 - Janeiro 2023 (1 year)
habilidades usadas

Functions: • Lead work teams focused on various commercial sectors and creative industries. • Structure the digital strategy of brands with the aim of increasing their presence on social networks. • Supervise and evaluate the aspects of improvement of the content created for its subsequent publication.

realização principal

• Consolidated the digital strategy of 11 brands in their respective social networks, guaranteeing organic growth and the creation of their communities.

Asesora De Comunicaciones
alcaldía de galapa | Janeiro 2022 - Dezembro 2022 (11 months)
habilidades usadas

Functions: • Position the institutional brand through the media strategy. • Manage public discourse based on the political strategy. • Manage crisis communication.

realização principal

• I unified the visual identity of the institution, by advising on its branding and the creation of quality standards for the production and editing of photographs and videos.

Audiovisual Producer
alcaldía de baranoa | Janeiro 2020 - Dezembro 2021 (1 year 11 months)
habilidades usadas

Functions: • Plan and execute the institutional videos with the team. • Develop and edit audiovisual content. • Manage paid advertising and carry out the strategy segmentation of audiences in institutional accounts.

realização principal

• Guaranteed production and editing of high-quality audiovisual material, for communication purposes and in accordance with current digital trends. • Managed to increase the interaction of the target audience, through the creation of paid advertising on channels such as Facebook and Instagram.

Formação acadêmica
Marketing and Advertisement
Universidad pontificia bolivariana | Specialization
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