I designed and implemented strategies for new markets, established business relationships, led sales teams, and conducted market analysis for strategic decision-making.

I led the national expansion, opening of new markets, data analysis, and negotiation with key distributors. Focus on KPIs, profitability, and sustainability.

Control and monitoring of information, preparation of reports, coordination of meetings and monitoring of budgets.

Audit of administrative, accounting and portfolio processes at the national level.

I designed customer management strategies in traditional and modern channels, executed business plans and negotiated with chains such as Alkosto, Pricesmart, Olímpica and Éxito.

Negotiation with institutional accounts and large chains, budget management and expense control, sales team leadership.