- Establish and develop the growth and performance strategy ensuring compliance with the goals of the marketplace (VTEX), mobile app, website, customer registration. - Definition of the strategy and execution of the budget for paid media in digital channels (Google and Facebook) and traditional media. - Creation and execution of relational marketing campaigns in digital media (email and SMS) based on customer segments, business data and digital behavior.

-Brand launch: 100% compliance with reach, traffic and conversions KPIs (customer record) -Marketplace: 110% compliance of the 2020 sales budget through paid means -Implementation of Oracle and Hubspot with compliance of KPIs at 200 % in open rate and click rate

- Planning and analysis of digital campaigns based on strategic objectives. - Creation of the search engine positioning strategy (SEO) of the knowledge base. - Implementation of digital strategies for self-management channels. - Development of strategies for the e-Mailing channel of the Tigo, UNE and Orbitel business units; both for natural clients and companies. - Administration of digital content through website managers (CMS).

- Positioning in the first place in search engines organically the content of the TigoUne knowledge base. - Unification of the emailing strategy of the brands Tigo, Une and Orbitel (Central America and North America) into a consolidated brand for the end customer.

- Creation of advertising and marketing strategies for the Coordiutil store brands. - Implementation of media plans for Tienda UNE - Coordiutil. - Coordination of the commercial calendar of the UNE Store. - Design of the Visual Key of the e-Mails for the UNE Store campaigns.

- Creation of the design and experience of the e-commerce Tienda UNE - Coordiutil. - Definition of the commercial calendar and the marketing strategy for the UNE Store.