Guarantee the design of attractive and valuable offers that fit the profile of the business and individual client, meeting the defined needs and expectations; allowing the attraction of potential customers, the loyalty of current customers and the retention of companies that may be at risk.

Design, coordinate and lead exploratory, descriptive and conclusive market research, applying different techniques such as desk research, surveys, interviews, decision groups, observation, internal and external data analysis, ethnographic techniques, among others, for the creation of new strategies and making commercial decisions, product, price and other processes involved in the marketing department