• Lead the design, development and execution of the digital strategy for the Tarrito Rojo and Fluocardent brands, latam region. • Definition and management of digital agencies and ordering of digital guidelines with media center. • Analysis of KPI's and objectives of Positioning, Consideration and Conversion, under the SMART methodology. • Conversion Funnel. • Analysis of metrics (CPC, CPM, CTR and ROAS).

• Design and execute content strategies. • Administration of communities in social networks (Facebook, Instagram, Twitter and Linkedin). • Analysis of metrics (CPC, CPM and CTR). • Development and execution of media plans for digital advertising investment in Facebook and Instagram. • Development and presentation of monthly reports on campaign performance through dashboards. • Audiovisual production and postproduction.