I have recently implemented the counter shown in this jsfiddle: https://jsfiddle.net/Behseini/osqzL4ob/

HTML

<div id="users">Counter: <b counter="0">0</b></div>

JS

    function update_users_count() {
    $('#users b').animate({
        counter: 260
    }, {
        duration: 6000,
        easing: 'swing',
        step: function(now) {
            $(this).text(Math.ceil(now));
        },
        complete: update_users_count
    });
};

update_users_count();

In the element inspector it looks as if the script would continue to loop after execution (the value is highlighted and keeps refreshing). Is there a way to stop this from happening?