Andrea Del Pilar Alfonso
Marketing Coordinator
Professional profile
Marketing professional focused on digital communication and e-commerce, with experience in project management and client management in different industries. Paid campaigns on Google, Facebook, Instagram, Twitter and LinkedIn. Admin Vtex
Work experience
Creation of digital campaigns adapted to clients in different industries, management of the operational team for the implementation of actions. Content creation and social media management
Major achievementConstant increase in sales, improvement of Google Ads and Facebook Ads campaign indicators, optimal budget management and achievement of KPIs
Administration of the Vtex platform in the e-commerce unit for the creation of products, inventories, prices and promotions, as well as support in integrations with internal systems.
Major achievementDevelopment of digital strategies for the e-commerce channel, increasing sales by more than 60%
Generation and implementation of the digital marketing strategy to increase sales in the e-commerce unit, budget management, campaign management in Google Ads and Facebook Ads.
Major achievementIncrease in sales for the e-commerce channel by a constant 15% monthly, improves indicators of Social Networks
Education experience
Universidad de bogotá jorge tadeo lozano | Undergraduate
