With the development of commercial strategies for the brand in follow-up application, apart from negotiation with shopping centers and with projects inherent to the commercial area, I coordinated the company's corporate sales, establishing search, negotiation and execution processes to increase the portfolio. of clients and strengthen the business model.

I developed successful product launch campaigns and store openings, managed external suppliers and coordinated 360 with company processes to be aligned.

Maximize sales with strategies focused on good service and efficiency in management indicators at points of sale. The key is monitoring management indicators (CR, UPT, ASP, ATV, Delta) of the stores to make decisions with the Retail department work team.