Lead the digital marketing team within the organization, developing the planning and optimization of positioning, monetization and B2B and B2C conversion strategies, with an impact on different channels such as: social media, Ecommerce, landing page, digital advertising, email marketing, among others. others.
Major achievementImplementation of a new CRM, change of strategies and training projects for sales representatives
Planning, creation and design of digital and printed content required for the communications plan, in addition to the management of digital platforms, website, creation of blogs (SEO) and copies. Creation of designs and operations manuals for applications developed by Insite SAS.
Major achievementDevelopment of new products and design of graphic, printed materials and websites