• Configuration of goals and triggers with the Google tag manager (GTM) as well as own configurations of CRO and customization tools such as Hotjar. • Define relevant metrics, set goals, create appropriate reports to track progress, and evaluate results of optimization and customization projects. • Analyze possible improvements in the digital assets of large companies.

• Creation and optimization of digital advertising campaigns. • Development of websites and positioning in search engines. • Advertising on Facebook ADS and Google ADS.