Sebastián Franco
Estratega De Contenido
Professional profile
I have been working on marketing and advertising for almost 20 years and I have got understanding in organizational communications and corporate communications strategies for omnichannel ecosystems clients
Work experience
Digital Content Strategist
novaventa s.a.s. | November 2019 - December 2022 (3 años 1 mes)
Used skills
Defined and led the strategy and content of the different digital ecosystem channels, evaluating their performance based on digital metrics.
Major achievementExceeded fulfillment by 15% of Engagement Rate of the set goals.
Account Manager
jaime uribe & asociados | January 2018 - December 2019 (1 año 11 meses)
Used skills
Director De Redacción - Grupo Exito
ariadna communications group | January 2017 - December 2018 (1 año 11 meses)
Used skills
Coordinated the generation of enriched content for social media and managed digital media channels for all Grupo Exito brands.
Major achievementReorganized the teamwork in 4 months; content production increased by 20%.
Education experience
Marketing and Advertising Bachelors Degree
Politecnico grancolombiano university | Profesional
Politecnico grancolombiano university | Profesional
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