· Planning and execution of the marketing plan. · Generation of strategies for brand positioning. · Management of PR agencies. · Support for obtaining leads through digital channels. · Execution of the marketing budget. · Optimization of funnel marketing. · Measurement and adjustment of Marketing strategies and tactics. · Unification of brand use. · Preparation and approval of internal and external communications. · Customer service training.

Consolidation of the Marketing team.

• Research, writing and editing of content for the blog. • Establishment of the email marketing strategy. • Writing of content for email marketing campaigns. • Translation of website content (English to Spanish). • Writing of case studies, factsheets, brochures and white papers. • Content writing for landing pages. • SEO content optimization.

Consolidation of digital strategy.

• Deployment and design of digital marketing strategies for clients in the financial, government, academic, retail and multi-industry sectors. • Approach to the digital and content strategy of the Predictive Analytics Experience event. • Content management. • Leader of digital campaigns focused on external and internal clients. • Generation and configuration of entities, actions and responses of the Chatbot supported in IBM

Deployment and management of the International Competition for Analytical Innovation in Latin America.