Communications strategy for the brand at a traditional and digital level through storytelling
Major achievementAchievement of alliances -Implementation of the brand ambassadors plan -Increased brand positioning at a digital level
Lead marketing and communications strategies for more than 15 clients in Colombia
Major achievement-I led the marketing strategy for more than 15 clients in a period of two years. -I accompanied the development of more than 10 web portals -I directed more than 100 corporate events
Lead the marketing team, strategic development, achievement of alliances, ATL, BTL, digital among other functions.
Major achievementI formulated a marketing plan that allowed me to go from 10 to more than 7,000 licenses sold. -I achieved more than 1,200 million in annual sales -I retained 95% of customers for their repurchase{*** }