Perla Baez Galvis
Cco- Commercial Director
Professional profile
Results-oriented VP-level executive, expert in commercial strategy, consultative selling and digital transformation in LATAM, with a strong focus on technology and operational optimization
Work experience
He structured and launched a new line of AI products, led expansion in Costa Rica and the Dominican Republic, establishing an international business model.
Major achievementIt launched an AI line valued at $2M USD, experienced 8.9% growth in global sales, international expansion, and business development.
It implemented a regional operating model aligned with global standards and optimized efficiency by eliminating administrative processes.
Major achievementHe standardized the health operating model in 6 countries, creating a centralized model by eliminating 30% of administrative processes.
He boosted sales with CRM and Power BI, designed the commercial structure and automated workflows, leading the commercial area.
Major achievementAchievement of 110% in sales targets, implementation of CRM and management dashboards, design of commercial structure.
Education experience
Enae business school | Master
