Creation and structuring of channels, digital, web and call center, in charge of managing 360 campaigns (57 operators) in sales units, loyalty and customer service, constitution of direct web campaign for sale per page for supplementation company with expansion in the country, training of management, administrative and commercial personnel, implementation of CRM and logistics execution with Melon, adaptation of digital platforms and establishment of a retail and wholesale channel

Digital transformation.

Planning and direction of commercial strategies for the business portfolio, budget compliance, projection and market positioning of the different brands in charge, responsible for coordinating, leading and supervising the commercial work of the sales team, (220 employees) maximizing income of the company, achievement of strategic alliances with allied sectors, investment traceability vs compliance, product positioning in the digital channel.

Brand positioning.

Strategic planning and execution of different own call center sales campaigns and B2B sales of outsourcing clients, budget and investment monitoring, analysis and collection of information to meet assigned quotas, management of middle and line managers of the company (Supervisors, Coordinators and Team Leaders) constant training of the sales force, recruitment of commercial personnel, implementation of management indicators, market analysis.

Expansion.