Management and administration of the company's key accounts for LATAM. Planning, creation, implementation, monitoring and execution of solutions for events in hybrid or 100% digital formats, creation of strategies for the implementation and operation of sales widgets (e-commerce) and planning and execution of digital strategies that include the use of new technologies in order to potentiate the general objectives and

Leader of the e-commerce implementation project for Almacenes Gino Passcalli; creation of the action plan for the new channel, definition of KPIS, inventory, logistics (supply chain, warehouse adaptation, picking and packing, among others), definition of budgets, marketing strategy carried out on digital media and customer service channels .

Evaluation, creation and implementation of the marketing strategy for Changan in Colombia with a digital approach. Development of price strategies for new products, implementation of new communication strategies for the opening of the brand in the digital ecosystem, strengthening of traditional communication channels, trade marketing strategy for POS nationwide, redesign of the website, implementation of he