William Camilo Arias Espinosa
Designed UX/UI
Professional profile
Web UX/UI Designer with over 7 years of experience in user-centered digital products. Expert in interfaces, Figma prototyping, mobile-first design, responsive design, and usability testing. Experience in e-commerce, banking, tourism, and the public sector.
Work experience
Responsible for the UX/UI design of the CGR Geoportal, improving accessibility and understanding of public data. Validation of solutions with real users and strengthening transparency.
Major achievementUX/UI design of an institutional geoportal, development of intuitive interfaces, interactive maps, and informative dashboards. Implementation of Design Thinking, UX Research, and usability testing.
Development of interfaces for global brands, wireframes, prototypes, design systems, CMS administration (Magento, WordPress), digital campaigns and marketing materials.
Major achievementDesign and optimization of web and ecommerce interfaces for B2B/B2C, wireframes, prototypes in Figma, CMS administration, digital campaigns and improvement of user experience.
Web portal design for the financial sector, development of interfaces and graphic pieces, support in UX/UI practices and updating of key sites such as Fiduoccidente and El Martillo del Banco Popular.
Major achievementDesign and maintenance of corporate web portals, implementation of UX/UI practices, coordination of digital campaigns and content updates.
Education experience
Sena | Technological career
