Saul Esteban Misas Duran

Performance Strategist

Professional profile

Achievement-oriented commercial executive with more than 5 years in the commercial field, with very good interpersonal relationships, a high degree of analytical, creative, persuasive, strategist and with a very good approach to teamwork.

Work experience

Paid Media Analyst

hibotchat | January 2024 - Present (2 years 10 months)

Used skills

Lead-to-Revenue strategy, quality optimization (lead scoring), sales collaboration, multi-channel campaigns in Meta Ads and LinkedIn Ads.

Major achievement

Implementation of a comprehensive advertising ecosystem connecting Google Ads with HubSpot CRM, optimizing CPA and aligning marketing and sales.

Paid Media Strategist

alma latam | January 2023 - January 2024 (1 year)

Used skills

Multi-account management, awareness campaigns, lead generation and social commerce, account management and strategic consulting.

Major achievement

Strategic and operational leadership for more than 7 brands, structuring of 360° campaigns on Google, Meta, TikTok and LinkedIn Ads.

Ads Analyst (Sem Specialist)

sharkads | January 2022 - January 2023 (1 year)

Used skills

Sales-oriented campaigns, smart bidding tactics, spend control, continuous improvement of the Quality Score.

Major achievement

Advanced optimization of Search, Shopping and Performance Max campaigns; auditing and analysis with Optmyzr and Google Analytics.

Education experience

Academic Bachelor
I.e la independencia | High School

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