Manage the marketing plan. Carry out market and satisfaction studies. Coordinate PR and advertising agencies. Negotiate and control the budget and organize brand activations and events.
Major achievementLead the rebranding project from Generali to HDI Seguros. Contribute to the 17% growth of written premiums May 2018-19.
Create marketing coordination. Design and execute the marketing and external communication plan, support commercial management, plan and control the marketing budget.
Major achievementStructure area and marketing plan. Negotiate and approve the budget. Contribute to the growth of 31% in written premiums 2016-17.
Advise SMEs in the design of communication and marketing plans. Manage media, diagnose and improve customer service processes.
Major achievementContribute to the profitable growth of SMEs, expand knowledge in organizational communication, marketing, customer service and CSR