Diagnosis, design, leadership and management of the service/product strategy, in order to carry out strategic planning. CX UX research, definition of archetypes and segmentation, design of the value proposition, implementation of optimizations that allow the organization to identify its business objectives and connect more and more with user needs, in order to consolidate a real value proposition and cons

Diagnosis, design, leadership and management of the user-centered strategy, where needs, pains/gains points and jobs to bedone are identified, where great opportunities are defined for the creation of a great proposal of tools/platforms/apps that really generate value .

UX/UI design with a high focus on research, conceptualization and analysis of user needs for the improvement or creation of features in Cloud products, which significantly contribute to the experience of end users.