Generate and sustain Supply (key accounts establishments) for the application (With Coverage in Colombia, Mexico and Brazil). Execute marketing plans for the expansion and positioning of the App. Strategically manage campaigns to encourage demand, taking into account the efficiency of resources. Implementation of Operations, technologies and all the dynamism involved in generating a joint offer between Ifood and the Restaurant to the General Public
Major achievementAchieve the presence of National key accounts in Ifood Increase of Orders by 17% in National Territory Implementation of Technology (integrations) that allow efficient connectivity between the platform and the key account.
Generate and sustain Supply (establishments) and Demand (users and / or consumers) for the application (With Coverage in Colombia, Peru and Ecuador). Execute marketing plans for the expansion and positioning of the app. Strategically manage campaigns to encourage demand taking into account the efficiency of resources.
Major achievementAchieve formality through contracts signed 80% of the orders in the assigned area. Greater approach and perception of the application by the offer. Order rejection rate decreased from 20% to 7%.
Generation of Supply (taxis providing their service) and demand (users requesting the transport service) by positioning the application in the city. Design plans to guarantee efficiencies, both financially and expansion in the assigned area. Achieve strategic alliances with companies with great potential for growth in demand.
Major achievementAchieve 160,000 users with 6000 taxis in the first 10 months with 7000 daily runs through the app. Carry out a strategy at a strategic and commercial level for the implementation of the easy taxi version for companies.