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Sofía Sofía Campos

Marketing Coordinator
Skills
(Self-evaluation)
Languages
English:
  • Speaking
    85%
  • Reading
    85%
  • Writing
    85%
Spanish:
  • Writing
    100%
  • Reading
    100%
  • Speaking
    100%
Professional profile

Corporate Communications professional with a Master's degree in Digital Marketing. Experience leading omnichannel strategies, brand positioning, and digital growth, integrating data analysis, creativity, and commercial execution.

Work experience

Marketing Coordinator
centro universitario cardenas | January 2024 - January 2025 (1 year)
Used skills

Design and implementation of strategies for acquisition and positioning, team leadership, web redesign (+30% conversion), strategic campaigns and analytical dashboards.

Major achievement

He led omnichannel strategies, optimization of advertising investment (+25% ROI), analytical dashboards and digital community growth (+45%).

Internal Marketing
le-ad eco | January 2024 - January 2024
Used skills

Design of visual pieces, execution of digital strategies and optimization of digital funnel for lead generation.

Major achievement

Implementation of digital strategies (+60% engagement), optimization of digital funnel (+20% leads), visual design.

Marketing Analyst – Cmr Points
banco falabella | January 2023 - January 2024 (1 year)
Used skills

Management of loyalty and acquisition campaigns, follow-up with influencers, audiovisual and graphic supervision, optimization of processes and budget.

Major achievement

Multichannel campaign execution, budget optimization (-15% costs), operational improvements (+20% efficiency), influencer campaigns.

Education experience
Diploma in Strategic Communication and Marketing Management
Universidad de la sabana | Specialization
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