Alejandra Schmalbach
Head Of Growth
Professional profile
International Business Professional passionate about marketing, user acquisition strategies and experience optimization. With more than 5 years of experience in Software companies in Inbound and Outbound communication channels.
Work experience
Head Of Growth
pegasi | April 2021 - Present (5 years 7 months)
Used skills
Leader of the growth team, in charge of demand generation, onboarding and user loyalty.
Marketing Manager
webinar.net | April 2020 - April 2021 (1 year)
Used skills
In charge of brand positioning, development of digital channels and generation of demand. Planning and implementation of the CRM strategy (Hubspot).
Head Of Growth
alegra | September 2018 - May 2020 (1 year 8 months)
Used skills
Leader of the team in charge of optimizing user acquisition opportunities through digital channels: SEO, PPC, social media, inbound, lead nurturing, marketplace, co-marketing, referrals and web testing.
Education experience
Business Administration
Universidad eafit | Undergraduate
Universidad eafit | Undergraduate
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