Andres Felipe Sequeda Higuita
Cmo – Marketing Director
Professional profile
Bilingual professional in International Business and Marketing with hands-on experience in CRM management ( HubSpot , Salesforce , Apollo ) , sales operations , cold calling , prospecting , KPI tracking , and customer retention . Proactive , detail-oriented , and results-driven
Work experience
Handled content creation for Instagram and TikTok, edited videos, and managed community interaction and growth.
Major achievementManaged content and community for social media, edited video, and grew brand engagement.
Managed paid ads, content strategies, KPI tracking, used AI tools, led teams, and reported metrics using SQL and Power BI.
Major achievementPlanned and managed digital campaigns, optimized audience engagement, and led creative teams.
Coordinated and executed brand positioning, managed prospecting databases (Apollo, HubSpot), made cold calls, scheduled meetings, and followed up with leads for retention and growth.
Major achievementBuilt commercial area, managed prospecting databases, executed cold calling, and exceeded sales targets through CRM and lead management.
Education experience
Colegio tecnico industrial jose elias puyana | High School
