Francisco Garcia
College professor
Professional profile
Business administrator and marketing specialist with more than 8 years of experience, possessor of strong skills in business strategy, marketing strategies, market research, digital marketing, e-commerce, advertising, projects, financial engineering, high-level team management performance, business intelligence and process optimization. Experience University of Antioquia University professor May 2022
Work experience
Marketing emphasis teacher
• Direct the marketing department present in Colombia, Peru, Brazil, Panama and the USA. • Plan, organize, direct and control the general marketing plan. • Plan and manage the different marketing strategies for each region. • Lead the marketing plan. brand positioning in different countries • Design and control the digital marketing strategy by country (SEO, SEM) • Plan, organize, direct and control the campaign, communications and content plan • Design and manage
• Lead the organization's CRM and relationship marketing project • Manage the lead maturation process from CRM for the AUTECO brand • Manage the promotion plan through direct marketing and segmented campaigns • Define the target segmentation of the campaigns with based on quantitative and qualitative analysis • Manage the brand's e-mail marketing and mobile marketing channels • Design direct marketing strategies to improve recency, frequency and
Education experience
Universidad de antioquia
