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Elizabeth Franco

Marketing and Communications Director
Skills
(Self-evaluation)
Corporate image 80%
Design software 75%
Media plan 70%
Languages
English:
  • Fala
    70%
  • Leitura
    70%
Professional profile

I have experience in directing and coordinating the advertising and communications area, managing the activities of the area's staff and the efficient use of resources.

Work experience

Director Of Marketing And Communications
10x thinking | September 2018 - Present (8 years 2 months)
Used skills

Coordination of the area with personnel in charge • Design of the internal communications plan for the organization • Design and management of the marketing plan, generation of content and creation of portfolio and sales assistance for commercial management • Coordination of calls for government programs • Planning of events and activities for the company, clients and government programs • Team coordination communications and audiovisual design • Design of marketing plan and monitoring of strategies

Major achievement

Direction of the call for 430 companies to participate in the iNNpulsaTEC program • Creative direction of the Hackathon campaign for the Cali Innovation Systems program • Planning, coordination and execution of closing events for the innovation programs of Chambers of Commerce

Project Manager
vt sas | January 2017 - October 2017 (9 months)
Used skills

Design of advertising pieces for reports and projects • Layout of books • Project management Corporate University Coordinadora Mercantil • Direct and manage the activities of advertising staff • Active participation in meetings, work tables, events and other activities

Major achievement

Project management Corporate University Coordinadora Mercantil

Publicist
car center international | March 2012 - April 2015 (3 years 1 month)
Used skills

Creation of a mascot to manage internal communications. • Design of internal communication plan • Creation and coordination of the advertising department • Creative management of projects and internal communications{ ***}• Design of media strategy and advertising pieces; POP material design for points of sale. Management of suppliers. Personnel in charge directly and indirectly. • Design and creation of advertising guidelines for digital media

Major achievement

Creation and coordination of the advertising department • Creative direction of projects and internal communications

Education experience
Marketing and Advertisement
Universidad de barcelona | Master
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