Johana Gonzales
Business Development Executive
Professional profile
Account representative with over 4 years of experience in B2B and B2C sales in Latin America. Specialist in prospecting, lead qualification, sales opportunity generation, and CRM management. Strategist in upselling and cross-selling.
Work experience
Prospecting and qualifying leads to generate high-quality opportunities. Presenting solutions and providing consultative support. Coordinating with marketing and sales to maximize demand.
Major achievementIncreased qualified pipeline by +40% through consultative prospecting. Improved MQL to SQL conversion by +30%. Exceeded quarterly targets by 120%.
B2B lead prospecting and outreach in Latin America. Customer segmentation, data analysis, pipeline management in Salesforce. Consultative selling and objection handling.
Major achievement141% annual overachievement of appointment target. 40% conversion rate of meetings generated during the first year.
Education experience
| Technician
