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Photo

Andrés Felipe Sánchez Giraldo

visual designer
Skills
(Self-evaluation)
Diseño gráfico 100%
Video and multimedia 90%
Diseño web 80%
Inbound marketing 80%
Motion graphics 70%
Ux ui design 70%
Languages
English:
  • Reading
    70%
  • Writing
    70%
Spanish:
  • Writing
    70%
  • Reading
    70%
  • Speaking
    70%
Professional profile

I am a Visual Designer graduated from the University of Caldas and I have studied image for more than 10 years. My professional career is made up of contracts with advertising agencies, state companies and freelance projects.

Work experience

Design Coordinator
signal marketing s.a.s | July 2022 - July 2023 (1 year)
Used skills

-Create and design visual elements, such as buttons, menus, graphics and animations, that allow an intuitive and attractive user experience on websites and applications. -Design graphic pieces for social networks such as: Instagram, facebook, google display in accordance with the visual and advertising strategy. -Create attractive visual ads in Google search, display and Facebook Ads with the brand identity, which attract the user's attention and generate a greater number of clicks and conversion.

Major achievement

-Created the organization's ecommerce website from scratch according to the branding, which directly impacted the increase in sales with a new digital channel.

Senior Creative Designer
zopp digital agencia de inboung marketing | September 2021 - June 2022 (9 months)
Used skills

-Create digital content for agency clients and keep the visual part of their websites updated, guaranteeing the Assembly and implementation of landing page designs in CRM or Wordpress. -Design landing pages, websites and low and high fidelity wireframes in Figma applying digital experiences with UX/UI best practices. -Design the pieces for digital advertising campaigns in Facebook Display formats according to user research.

Major achievement

-Managed different client accounts of the company guaranteeing 100% compliance in the Designs defined according to their brand.

Design Coordinator
escuela living | January 2017 - September 2021 (4 years 8 months)
Used skills

-Devise and create promotional campaigns on digital platforms in accordance with the company's service portfolio. - Design animated videos (motion graphics), graphic pieces for digital campaigns and editing of educational and training videos published on the portal company website. - Carry out user research to identify the buyer persona and needs in terms of digital branding.

Major achievement

- I participated in the call for impulsa Colombia where the organization benefited from investment capital for the purchase of equipment and training in digital marketing and web positioning. - I designed graphic content for more than 30 educational programs offered by the company.

Education experience
Graphic Design
Universidad de caldas | Undergraduate
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