Isabel Zapata Urdanivia
Pasto-Cali Regional Commercial Leader
Professional profile
Business Administrator with experience in International Negotiation, Strategic Marketing, Senior Management, NPS, Digital Products, Banking and Finance. Specialized in development and execution of effective strategies to achieve budget objectives, with skills in leadership, B2B and B2C negotiation, and personnel management in points of sale and external activities.
Work experience
Responsible for meeting sales goals, profitability of business units and market penetration in the Southwest Regional.
Major achievementComprehensive management of the human team, formulation of strategies and supervision of key indicators.
Successful management as Relationship Manager focused on the Preferred segment and SMEs with sales of up to $5000 million.
Major achievementIncrease in portfolio, deposits and profitability, efficient management of the business unit.
Account Executive specialized in the corporate channel, focused on maintaining comprehensive commercial and strategic relationships.
Major achievementFacilitation of effective collaboration between the compensation fund and affiliated companies, guarantee of compliance with budget objectives.
Education experience
Universidad san buenaventura | Specialization
