Marketer with more than 2 years of experience in the commercial area, with extensive knowledge in the organization, planning and execution of commercial strategies, management of sales techniques, generation of reports and support before commercial directions, marketing strategies and data analysis. I am characterized by my leadership, teamwork, achievement orientation, assertive communication, positive in the face of challenge and changes.
Use digital tools such as PowerBI, Popsters, Similarweb and Lucichart for the correct management of commercial strategies and market research. Coordinate and assist in commercial management, by monitoring the sales force made up of 4 people, identifying their level of productivity through metrics. Prepare training and sales clinics to strengthen negotiation strategies. Support in the search for strategic alliances for the growth and benefit of the company. Developed analysis of improvement opportunities identified in KPIS results and proposed actions where customer satisfaction was increased. Make sales projections to monitor the state of the company according to the economic, social and cultural environment. Lead the development of promotion and customer service strategies through E-mail marketing, Telemarketing and social media to support the sales team. Guarantee customer satisfaction through management, carrying out sales procedures, advice on the use of the intangible product acquired and after-sales service.
Major achievementSales increase by 8% and 12% in the third and fourth quarter of 2023 respectively.
Conduct marketing research to identify industry trends and business opportunities. Analyze competitors' strategies through Benchmarking. Advised, persuaded and sold the different products in the portfolio through telesales and in-person sales. Manage the customer database, developing the respective lead tracking and call to action. Manage customer needs effectively through friendliness, quality and warmth. Met monthly sales goals set by management. Coordinate the input and output inventory of products through Office programs, optimizing warehouse processes.
Major achievementMonthly compliance with sales goals set by management.
Support in the creation of a Marketing plan for postgraduate promotion. Designs E-mail Marketing strategies to present the intangible products of the Faculty of Economics and Business Sciences. Coordinate the design of graphic pieces for events and product promotion. I strengthened my negotiation skills by providing excellent service in the registration and admission process to postgraduate academic programs.
Major achievementSupport in the creation of a Marketing plan for postgraduate promotion.