Lead the analytical processes of the commercial accompaniment front. Make available the information from the different clouds (AWS-Google) turning it into reports for decision making through Power BI. Creation of statistical models for the propensity to purchase the different products and experiences of the fronts.
Manage and analyze the databases from when they arrive by secure means to the transformation of variables and reports, purchase probability models, anti-cancellation models for products, upselling and cross-selling, customer segmentation for different strategies and campaigns, periodic reports, creation of goals and projection of closing channel sales.
Customer analysis and profiling for different campaigns, segmentation and statistical models to improve product purchase indicators, cancellation risks and portfolio.