Creative and brand leader with more than 6 years of work experience in the areas of marketing, advertising and communications in public and private sector companies.
Responsible for the management of 360 advertising campaigns with a B2B approach, for the E-commerce, logistics and BPO business lines. Accompaniment to the commercial team. Management of suppliers and management of the advertising agency. Design and implementation of endomarketing and communications processes.
Major achievementDesign and implementation of the processes and procedures of the Marketing area, giving continuity to the brand rebranding project, positively impacting the positioning of business lines in the market. Attracting new clients through design of digital strategy
Responsible for leading the Marketing area for LATAM and USA. Creation of marketing strategies and implementation of digital channels with the aim of positioning the brand. Management of suppliers and advertising agency. CRM administration. Tracking and reporting of results. Budget management. Development of internal communication strategies.
Major achievementDesign of a 360 strategy which included social media, email marketing, a digital event, PR campaign, achieving greater brand recognition in the market. Incorporating and aligning the marketing work with an advertising agency for the first time in the company, with which an in
Responsible for leading the creative team at a national level for the creation of advertising campaigns, BTL activations and accompanying the commercial team with clients. Management of internal communication campaigns. Responsible for the corporate image of the company. Management with suppliers and digital marketing agency.
Major achievementDesign and implementation of Digital Marketing strategies, with the aim of increasing brand positioning. Implementation of creative BTL strategies with allies and clients, which strengthened commercial strategies.{*** }