Management and leadership of internal and external marketing teams. Administration, development and content management for social networks. Direction of SEO and SEM strategies with external agency Establish and monitor KPIs for social networks and website. Strategic website management Annual business planning. Direction of SMS and Email marketing campaigns Direction of product photography for e-commerce Strategic plan management with brand validators.

Form the marketing team from scratch and optimizing resources to the maximum. 60% profitability from a database of 300,000 old clients.

Strategic Alliances. Strategic marketing planning. Data management (CRM). Planning of promotions and discounts. Management of advertising material (POP). Strategic sales analysis. Support in digital channels. Control of marketing budgets. Marketing team management. Plan and develop strategies for the positioning and growth of brands.

Participation of the Movies brand in Comicon Bogotá and Medellín in 2019, achieving an ROI of 40%.

Strategic alliances and sponsorships. Study and analysis of possible sponsoring companies. Budget management for events. Attention to requirements agreed with sponsors. Creation of swaps for sponsors in digital and offline channels. Team management for holding events.

Organization of events such as Letters to the Child God in Medellín to benefit 1,550 very needy children. Hoy x ti sports event held at the El Tesoro shopping center in Medellín.