santiago araque riaño CV

Santiago Araque Riaño

Sales Development Representative

Professional profile

Driven SDR specialized in B2B SaaS sales for the U.S. market . Experienced in prospecting , lead qualification , and pipeline management using Salesforce and HubSpot . Known for a consultative , relationship-driven approach that exceeds targets

Work experience

Sales Development Representative (B2B Insurance)

emapta | May 2025 - Present (1 año 6 meses)

Used skills

Identified client needs and matched them with tailored solutions. Proficient in Salesforce and HubSpot to optimize outreach, track engagement, and improve sales efficiency. Built long-term relationships through strategic prospecting.

Major achievement

Achieved 115% of monthly SQL quota and generated 300+ qualified leads in Q3 2025. Specialized in U.S. commercial insurance market with strong prospecting and relationship management.

Sales Development Representative (B2B Saas | U.S Market)

asurion | December 2023 - May 2025 (1 año 5 meses)

Used skills

Closed SaaS and IT service deals in retail and logistics. Optimized CRM workflows (HubSpot/Salesforce) for forecasting, pipeline visibility, and KPI performance. Nurtured long-term customer relationships.

Major achievement

Managed full B2B SaaS sales cycle for U.S. clients. Applied SPIN Selling and BANT frameworks, consistently exceeded outreach KPIs by 20%, contributed over $250k in qualified pipeline per quarter.

Education experience

Instituto henao y arrubla | Sin estudios

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