Plan and execute the commercial strategy towards high school graduates to achieve conversion in the different cities of the country. Generate reports and alerts on budget compliance to take corrective actions in the strategy and be able to comply with the figure provided by the university. Create and execute the communication and media plan for each tactic of the commercial strategy. Being part of the creative process of the kv, graphic pieces, grills, landing, naming workshops.

Fulfillment of the goal of enrolled over 100% in various cohorts. Being able to lead work cells of projects such as EPIK, updating the architecture and the contents of the website of the 25 undergraduates, EAFIT Experience and relaunching of the programs.

Carry out a benchmark to know the value proposition, the business model and other relevant information from peer platforms. Create the product backlog under the scrum methodology to negotiate with the developer the requirements, acceptance criteria and completion of each deliverable, in order to seek to maximize the value at the lowest cost. Define the information architecture, the interface design, the content and the actions that guarantee the usability and accessibility of ux.

Develop the business value proposition together with an outsider.

After having led the Mystery Shopping measurement strategy and proposing improvement actions focused on the client, according to the findings of this technique, achieving results in conversion, retention and profitability through an outstanding service, I began to make field visits in order to market the services of design, measurement and management of the user experience by the company.

Achieve 5 new customers for the different products and notice an abysmal improvement in the experience provided by each brand, adjusting more to its service protocol.