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Karen Marcela Acevedo Henao

Marketing Specialist
Skills
(Self-evaluation)
Languages
Professional profile

Work experience

Marketing Specialist
ricoh | May 2022 - May 2023 (1 year)
Used skills

Consultative sales through the RICOH marketplace (E-commerce) *Manage the assortment of products within the category, as well as the strategies for their presentation in the marketplace. *Generate brand awareness and visibility. *Monitoring and control of the Inbound and Outbound strategy in Colombia. *Qualification and validation of leads, marketing campaigns * Execution of Corporate Events *Building the Buyer Persona and Journey Customer"

Business Development Manager
tmk | January 2021 - May 2022 (1 year 4 months)
Used skills

*Execution of Corporate Events *Omnichannel communication with customers and prospects (Zendesk and Jira). *Management of CRM (Sales force and Hubspot). *Segmentation and targeting of target groups. *Design, definition and development of research studies in foreign markets. *Inbound and Outbound B2B strategies. *Creation and presentation of commercial proposals. *Follow-up and conversion of potential B2B leads. *Opening of new B2B businesses.

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