Responsibilities: - Develop commercial strategies aimed at achieving sales and reaching the objectives of closing negotiations with key clients. - Generate B2C strategic alliances with distributors guaranteeing inventory rotation, ensuring the best quality and price in the market as well as the consolidation of commercial relationships. - Design marketing strategies that allow the positioning and commercialization of products.

- I met the sales budget in 7 of the 8 months of management

Plan, execute and control the investment budgets of the channels from the decentralized and trade and constantly monitor key performance indicators. - Identify business opportunities in each channel and propose strategic initiatives that allow improving the performance and results in the region, contributing to the growth and profitability of the company.

I guaranteed sales compliance of at least 100% during all months in management

Design, direct and execute sales strategies at the B2B level for the Institutional channel with the objective of achieving the established sales goals. - Effectively manage the existing client portfolio and prospect for new ones, ensuring compliance with the sales policies and procedures of the Unit and promoting new business opportunities.

I effectively managed the client portfolio so that everyone stayed up to date with their payment commitments.