Albeiro Guzman Palacio
Marketing and Sales Director
Professional profile
Commercial Director with over 15 years of experience in retail, consumer goods, pharmaceuticals, and industrial sectors. Expert in sales management, strategic planning, pricing, revenue management, negotiation, financial analysis, and data-driven marketing.
Work experience
Consulting in business processes, strategy and sales optimization.
Major achievementOptimization of business processes and average sales increase of 18%.
I led commercial strategies, strategic pricing and revenue management, achieving an 8% margin increase.
Major achievementImplementation of B2B and B2C commercial strategy, strategic pricing and revenue management, achieving an 8% margin increase.
I implemented ATL, BTL and digital marketing strategies, achieving a 25% reduction in CAC.
Major achievementI developed ATL, BTL and digital marketing strategies, achieving a 25% reduction in CAC.
Education experience
Inpahu | Undergraduate
