Responsible for leading the execution of event negotiations and activations in Trade, Shopper, Endomarketing, massive BTL and B2B services, with a 360 service approach with qualified personnel and having relevant results in the execution of our clients' brands. the liquor, tobacco and laboratory industries. • Growth of execution in the Cali fair, having a result of 153% • • Design of processes with management indicators, lowering the process in 2 days

Consolidation of the investment of the operation and conversion rate

Responsible for leading the commercial agreements and information team of the company with more than 27 clients, developing exclusive capture modules, based on commercial agreements, generating constant monitoring in visualization tools and with deviation alerts to the KPI S that influence in brand performance. Commercial management of the own tool for client prospects, support in digital transformation projects of the organization and regional accompaniment

Design of service model and structure for clients

Responsible for compliance with commercial, financial indicators and new clients of the organization, leading the commercial and execution team at the national level. Establishing sustainable relationships with clients, generating innovative negotiation, service and execution proposals for brands. • Compliance of 105% average in sales of the organization during the 5 years • Average QSA (Quality Service Audit) indicator 4.3 / 5 in the last year

Budget compliance, projected growth and development of commercial teams in charge