Marketing management specialist and industrial designer. With more than seven years of experience in executive and planning roles for creative solutions for advertising, digital content, corporate communications and business development for B2C-B2B.
• Developed and executed marketing plans to promote paid job opportunities within the university community. • Collaborated with promotional recruitment strategies alongside the communications office, employability network and university schools. • Created digital content for social media and blogs.
Major achievement• 120% increase in student applications rate for university internship offers. • 80% increase in students that joined the WCCP program (Westminster community consultancy programme).
• Designed creative artworks of recruitment material from faculties for promotion and awareness and university events. • Managed the updating process of the university photo library stock. • Led the merchandising products standardisation process with suppliers.
Major achievement• Consolidated promotional printed material for high school students in educational fairs. • Designed merchandising products for university faculties. Processed more than 1.000 photographic resources.
• Promoted a portfolio of services with current and potential clients. • Elaborated business strategies for the commercialisation of new products and services. • Arranged commercial projects and tracked negotiations between public and private sectors. • Managed media buyers, advertisers and retail accounts.
Major achievement• Administered ten media buyer accounts and seven retail client accounts. • 130% increase in advertising sales in one year. The materialisation of 15 renting contracts with retailers in four years. • Supervised 30 strategic marketing negotiations between the private and public sectors under the glob