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Photo

Daniela Andrea Avila Barragan

Marketing specialist and designer
Skills
(Self-evaluation)
Adobe creative suite 80%
Habilidades de comunicação 80%
Strategic planning 80%
Marketing tools 80%
Content design 80%
Microsoft office 75%
Google analytics 70%
Spss 70%
Marketing research 70%
Crm 60%
Languages
English:
  • Fala
    70%
  • Leitura
    70%
  • Escrevendo
    70%
Spanish:
  • Escrevendo
    70%
  • Leitura
    70%
  • Fala
    70%
Italian:
  • Escrevendo
    70%
  • Leitura
    70%
  • Fala
    70%
Professional profile

Marketing management specialist and industrial designer. With more than seven years of experience in executive and planning roles for creative solutions for advertising, digital content, corporate communications and business development for B2C-B2B.

Work experience

Marketing Intern
university of westminster | August 2022 - February 2023 (6 months)
Used skills

• Developed and executed marketing plans to promote paid job opportunities within the university community. • Collaborated with promotional recruitment strategies alongside the communications office, employability network and university schools. • Created digital content for social media and blogs.

Major achievement

• 120% increase in student applications rate for university internship offers. • 80% increase in students that joined the WCCP program (Westminster community consultancy programme).

Creative Artworker
university of westminster | March 2022 - July 2022 (4 months)
Used skills

• Designed creative artworks of recruitment material from faculties for promotion and awareness and university events. • Managed the updating process of the university photo library stock. • Led the merchandising products standardisation process with suppliers.

Major achievement

• Consolidated promotional printed material for high school students in educational fairs. • Designed merchandising products for university faculties. Processed more than 1.000 photographic resources.

Business Development Executive
transmilenio | January 2018 - December 2021 (3 years 11 months)
Used skills

• Promoted a portfolio of services with current and potential clients. • Elaborated business strategies for the commercialisation of new products and services. • Arranged commercial projects and tracked negotiations between public and private sectors. • Managed media buyers, advertisers and retail accounts.

Major achievement

• Administered ten media buyer accounts and seven retail client accounts. • 130% increase in advertising sales in one year. The materialisation of 15 renting contracts with retailers in four years. • Supervised 30 strategic marketing negotiations between the private and public sectors under the glob

Education experience
Marketing and Advertisement
University of westminster | Master
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