▪ Responsible for the opening and expansion of the institutional channel at the regional level. ▪ Market research and commercial management of the company's client portfolio.

Company created as a venture in a sector where I identified an attractive market opportunity, in the segment of lenses and frames. I reached a turnover of 600 million pesos in the first year of operation.

▪ Responsible for the Northwest Zone (Medellín and Montería). Three optics in Medellín and one in Montería. ▪ Lead a commercial team with 22 people including optometrists and commercial advisors, ensuring compliance with goals and indicators. ▪ 100% resolution of the legal requirements of petition rights and guardianship of patients. ▪ Growth of more than 80% of the regional in charge.