Alejandro Hernández
Creative Marketing Designer
Professional profile
Experienced UX/UI designer specializing in visual identity, graphic design, wireframing, video editing, and creative process optimization. Advanced proficiency in Adobe Creative Suite, Figma, React, and AI tools. Focused on improving engagement and efficiency.
Work experience
I redesigned logos and graphic elements, produced promotional videos, optimized ads, and improved visual consistency across all channels.
Major achievementVisual identity redesign, 49% increase in LinkedIn views, editing of 45+ videos, ad optimization and lead generation (+70%).
I edited videos, implemented new software tools, created promotional materials, and optimized design processes.
Major achievementEditing 30+ videos, 20% increase in interactions, 25% reduction in delivery times, development of promotional materials and successful campaigns.
I designed email templates and internal newsletters, improving clarity, consistency, and efficiency in communications.
Major achievementCreation and optimization of graphic templates and newsletters, 30% reduction in production time.
Education experience
Universidad icesi | Undergraduate
