Electronic engineer, with experience in data analytics oriented to digital marketing. Knowledge in descriptive analytics, predictive analytics, construction of reports for data visualization in different environments, automation of processes.
Management of metrics in a programmed pattern through different DSPs, data integrations through google big query and ADH, for automation of reports through the flask framework in conjunction with Python, thus creating automated slides with the metrics and types of graphs according to the different markets and the Insertion order.
Integration of data in python from different digital marketing platforms (Google ads, Facebook ads, Dv360, Sizmek, Youtube), construction of dashboards in different environments (Google data studio) with visualization of the main KPIS. Automation of cleaning processes and loading data based on Python. Data mining in different database environments using SQL, creation of recommendation models using machine learning based on Python.