I managed physical stores, external sales, international operations, and e-commerce. I implemented the TAF system to reactivate clients, led team training, optimized external sales in Mexico and the US, and structured international expansion using ABM.

Management of four simultaneous commercial channels, management of teams of 64 people, leadership in international expansion and professionalization of commercial teams.

I developed full-funnel campaigns, implemented AI in marketing and sales, designed loyalty strategies, and increased conversions and repeat purchases.

Construction and operation of an online store, more than 1,000 monthly sales, omnichannel campaigns, and use of AI in marketing and sales.

I managed commercial and operational strategy, full-funnel campaigns, opening of physical and digital channels, automation of customer service and sales with AI, CRM management and KPI optimization.

Team leadership of 15-20 people, 85% sales growth in 12 months, opening of new channels and automation with AI.