Leonardo Alarconi
Digital Strategy Manager
Professional profile
A professional focused on digital strategy, corporate development, and leading international teams. Experience in UX/UI, SEO, SEM, e-commerce, marketplaces, and managing digital projects for sectors such as luxury, pharmaceuticals, and consumer goods.
Work experience
I designed the digital strategy, led the development of the e-commerce platform and app, implemented marketplaces, SEO, LLMS, and Salesforce CRM. Business Product Owner. User. Functional requirements.
Major achievementOmnichannel ecosystem development, UX/UI restructuring, Salesforce & Hubspot CRM integration, team leadership, SEO and LLMS strategy development.
I provided consulting services in brand management, digital advertising, digital ecosystems, positioning strategies, and cross-media plans.
Major achievementConsulting in digital ecosystems, positioning, 100-page diagnosis, action plans for digital improvement.
I led marketing strategies for key companies such as Tiffany & Co. and Edgewell. I implemented agile methodologies, SEO optimization, full funnel paid media, and automated regional/local reporting.
Major achievementMedia planning management for Latin America, team leadership (23+), automated reporting, negotiation with major media outlets, budget management (over $10 million USD). Business Product Owner. Functional requirements.
Education experience
Udemy | Bootcamp
