Managed digital marketing accounts, specializing in branded content and programmatic advertising. Provided comprehensive reports, analyzed campaigns across multiple platforms, and developed new client relationships. Led sales lifecycle, resolved incidents, and delivered data-driven insights. Negotiated media buys and implemented outbound marketing strategies. Led sales team, exceeded targets, and executed B2B marketing initiatives.

Responsible for successfully leading 2 sales executives in exceeding Branded Content sales target (157%)

Responsible for managing a ($1M+ USD) Online Branded Content and Television client portfolio. ● Created Digital strategy proposals that resulted in a 20% and 30% (year to year) increase for established clients. ● Partnered with VC team members, client services, and external agencies to develop and deliver successful marketing campaigns that increased audience engagement and exceeded client KPI’s.

Secured three new clients with a comprehensive strategy focused on TRP's, content, and negotiation, resulting in over 40% increase in annual sales for the company.

Achieved 25% increase in qualified leads through effective management of inbound lead generation. Led successful onboarding and achieved a 30% increase in employee productivity within 6 months. Developed strategic proposals with tailored cross-media strategies, resulting in client satisfaction. Coordinated diverse client events, securing repeat business from renowned brands. Increased client conversion rates by 50% through data-driven sales proposals. Provided insightful executive-level quarter

Successfully handled media planning for Chica E! Colombia, from proposal to implementation, covering web, TV, and social media content for four brands. Exceeded expectations by achieving 120% of KPIs, receiving excellent feedback from clients and sales personnel, and organizing events with full part