Project management in Colombia, Mexico, Chile, and Ecuador. Campaign optimization, conversion funnels, use of AI in creative workflows, and ROI analysis of events and brand activations.

I led creative direction and regional coordination, implementing brand strategies, digital campaigns and ROI analysis, achieving annual growth of 85% in digital sales and +25% in new products.

Supervision of graphic, editorial, digital, and audiovisual production. Management of multiple projects, brand positioning and visibility, and a 54% increase in brand perception.

Creative direction of campaigns and communications for multiple companies, developing strategic judgment and decision-making capacity in diverse corporate environments.

Creation of brand manuals, web design, business presentations, editorial pieces and photography.

Comprehensive development of corporate identity, branding and digital communication projects, including web design and content for social networks.